is taking a lead from Ctrip as it looks to become a one-stop-shop for travellers, with a focus on the in-trip experience.

This article interviews Bryan Batista, vice president of corporate development at, about his admiration for the company’s strategic partner in China and the way it developed a one-app shopping mall-type experience – meaning travellers don’t have to open several different apps, just one they trust and that has all their payment details filed.

The article also discusses the benefit to both sides, China’s domestic market of 1.4 billion people and Booking Group’s reach away from China, and references the power of Google and its massive amount of data.

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