ASAP Business Partner Criton Apps, the first DIY app builder for the hospitality sector in the UK, has signed a reseller agreement with mobile messaging and engagement solutions provider Benbria® allowing new applications to be embedded into the Criton Apps guest experience.
It follows a similar arrangement with Bubbl, the location-based push notification technology that aids hotels to promote offers and promotions to guests depending on their location. The two signings offer Criton’s client base of hotels, serviced apartments and other holiday destinations additional functionality to create affordable branded apps to allow direct communication with guests and localised product offerings.
Julie Grieve, CEO and founder of Criton Apps which recently secured a £5million investment says: “Today’s travellers and guests rely on their mobile phones or devices, carrying them everywhere; we simply provide operators of all sizes the ability to create an app for their hotel or apartments that not only acts as a digital concierge, but also allows them to answer guests’ questions, resolve any issues in real time, and increase revenue.”
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