People will always be social animals who want to get away, and hotels can use technology to help them be safe when they do.

The COVID-19 pandemic turned many hotel businesses upside down, but this article discusses the likelihood of recovery, based on people always wanting to “get away”.

Hotels will first have to focus on cleanliness and safety certifications, and take note of what the travelling public demands in this.

The article discusses some brands’ response to the pandemic, such as Hilton, whose Q2 RevPAR across its one million rooms fell 81%, and it was forced to close hotels temporarily, furlough employees, cut salaries and other costs, and borrow money to provide some financial breathing room.

Other smaller chains got clever with diversification, from selling alcohol online to serving the new “work-cation” trend by hardwiring rooms to the internet.

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