James and the ASAP team send all our Members and their families, along with everyone across our sector, every good wish during these trying times. Stay safe, wherever in the world you are!

The UK Prime Minister has announced a roadmap towards a full unlocking of restrictions by 21 June 2021. Until the dates below, England remains locked down with no unnecessary travel permitted, other than for business reasons, and no overnight stays, although hotels and serviced apartments can provide accommodation for any person, who—

(i) is unable to return to their main residence

(ii) uses that accommodation as their main residence

(iii) needs accommodation while moving house

(iv) needs accommodation to attend a funeral

(v) is isolating themselves from others as required by law

(vi) is an elite athlete, the coach of an elite athlete, or (in the case of an elite athlete who is a child), the parent of an elite athlete, and needs accommodation for the purposes of training or competition,

(b) to provide accommodation for any person who needs accommodation for the purposes of their work

(c) to provide accommodation for any child who requires accommodation for the purposes of education

(d) to provide accommodation for the purposes of a women’s refuge or a vulnerable person’s refuge

(e) to provide accommodation or support services for the homeless

(f) to provide accommodation for any person who was staying in that accommodation immediately before these Regulations came into force

(g) to host blood donation sessions

(h) for any purpose requested by the Secretary of State, or a local authority.


The new dates of note for our sector are:

29 March
  • People will be allowed to meet outside, either with one other household or within the “rule of six”, including in private gardens
  • The stay at home rule will end but people should stay local as much as possible
No earlier than 12 April:
  • Restaurants and pub gardens will be allowed to serve customers sitting outdoors, including alcohol
  • UK domestic holidays away from home permitted, with self-contained accommodation able to reopen for use by members of the same household
No earlier than 17 May:
  • People can meet in groups of up to 30 outdoors
  • Six people or two households can meet indoors
  • Pubs, restaurants and other hospitality venues can seat customers indoors
  • Hotels, hostels and B&Bs can reopen to household groups
  • International leisure travel will resume no earlier than 17 May
  • Up to 30 people can meet to celebrate weddings or other life events, like christenings
  • Indoor entertainment such as museums, theatres, cinemas and children’s play areas can open
No earlier than 21 June:
  • All legal limits on social contact will be removed
  • No legal limits on the number of people who can attend weddings, funerals and other life events. From April, the government will run pilots for events such as large weddings, festivals and work conferences. This will help to determine how measures such as enhanced testing might allow large groups to attend without social distancing
  • Nightclubs will be allowed to reopen

With our access to the keyword-led ASAP Newshub, with its constant newsfeed and active editorial team, we can constantly update Members with such things as:

  • latest news from and affecting the industry
  • Government advice applicable to the sector
  • Business, Finance and HR resources
  • information about what we’re doing on your behalf – and you can do on ours – to ensure we all come through this.

COVID-19 on the ASAP Newshub:

We will continue to share blogs, stories, links and posts from around the world that may be of interest to Members and subscribers via the hub. These will continue to be gathered in a weekly Bulletin, so please share with others the chance to subscribe and receive the newsletter which serves as a regularly-updated source of information.

Thank you for your continued support of ASAP. While nobody can predict what the world will look like after this crisis passes, we will get through this. In the meantime, please, stay healthy and safe.

ASAP Business Partner STR has a useful collection of webinars and blogs, on its COVID-19: Hotel Industry Impact page

VisitBritain has a useful COVID resources page

The Association continues to support all member businesses in the industry. Below are some of the resources we have tapped into or created and actions we have taken on your behalf.

Global resources

The World Health Organisation has relaunched its interactive map showing latest cases and deaths worldwide – to be updated at least daily.

The UNWTO has a COVID-19 resources page with global advice on tourism, and constantly-updated links.

Through our involvement with the Global Alliance of Serviced Accommodation (The Alliance), we are running webinars discussing the industry’s response to the virus, with viewers learning from other industry professionals. Keep returning to watch for future webinars.

We have advised best practice for a communications strategy to help your company keep your current and future guests informed.

We are continuing to update and promote the Serviced Apartment Operator and Agent Directory, so as the crisis eases and restrictions are lifted, travel buyers and consumers have an instant resource for finding our Accredited Members quickly and easily, knowing they can Stay with Confidence.

UK Members

What businesses are able to open now? To be regularly updated, so please keep refreshing this page

Latest from the UK Government

Government has now released details on Working safely during coronavirus (COVID-19) specifically for the hospitality industry.

  1. Work from home, if you can
  2. Carry out a COVID-19 risk assessment, in consultation with workers or trade unions
  3. Maintain 2 metres social distancing, wherever possible
  4. Where people cannot be 2 metres apart, manage transmission risk
  5. Reinforcing cleaning processes

This survey is being conducted to understand the impact of the Coronavirus outbreak on organisations in DCMS sectors and their engagement with the available government interventions.

Guidance Published to Ensure Transport Network is Safe

Guide has been published on how people can travel safely when returning to work. It provides guidance for walking, cycling, using private vehicles and travelling by taxis and public transport.

UK Business Support
  • The Government is supporting businesses and their employees through a package of measures during this period of unprecedented disruption. This website helps you find the right support, advice and information to help with the impact of coronavirus (Covid-19) on your business. The Government is doing its best to stand behind businesses, and is asking businesses to do their best to stand behind their workers. Access the website HERE
  • Support available to businesses outside of the UK Government can be found HERE
  • NHS Covid-19 Advice can be accessed HERE
  • Small Business Grant Fund / Retail, Hospitality and Leisure Grant Fund Guidance for business can be found HERE
  • Information on the business disruption loan can be accessed HERE
  • There is a BEIS Business Support Helpline for any queries: 0300 456 3565. For further information and guidance for employees, employers and businesses, please click here.
  • England: Information for English businesses  .GOV
  • Scotland: Information for Scottish businesses at .GOV
  • Wales: Information for Welsh businesses at .GOV
  • Northern Ireland: Information for NI businesses  .GOV

Also refer to the following resources

VisitBritain Covid-19 updates available HERE

VisitScotland updates available HERE

Tourism NI updates available HERE

UKHospitality updates available HERE

HOSPA Crisis Support and resources can be found here

Mental Health Awareness Week – more resources here

North America Members

EU Members

  • As a body comprised of numerous countries, many without physical borders, the EU faces extremely complex challenges around the movement of goods and people. The European Commission is coordinating a common European response to the outbreak of COVID-19, to reinforce its public health sectors and mitigate the socio-economic impact across the European Union. This is to help all Member States coordinate their national responses, and the Commission is providing objective information about the spread of the virus and effective efforts to contain it.
  • EC research across all 34 EU Civil Protection Mechanism countries (participating Member States plus Iceland, Norway, Serbia, North Macedonia, Montenegro, and Turkey, plus Switzerland) and the UK, shows latest implemented restricted measures, by country
  • EU funding is available for all types of companies, including our own Members across Europe should they need help. These include a wide range of financing, including business loans, microfinance, guarantees and venture capital. The Commission can help find financial institutions that provide financial support.
  • To contain the spreading of the virus, on 16 March, the European Commission recommended to Member States to apply a temporary 30 days coordinated restriction of non-essential travel from third-countries into the EU.
  • Following the endorsement by EU leaders, all EU Member States (except Ireland) and all Schengen Associated Countries (Iceland, Liechtenstein, Norway, Switzerland) are now applying this travel restriction.
  • On 30 March, the Commission provided guidance on how to implement the temporary travel restrictions, on repatriations from across the world, and on dealing with overstays caused by travel restrictions.
  • EU Member States and Schengen Associated Countries are allowed to refuse entry at the external borders to ‘non-resident third-country nationals’ where they present symptoms or have been exposed to risk of infection, and are considered to be a threat to public health. Member States must allow their own citizens and EU citizens or third-country nationals legally residing on their territory to enter.
  • There is guidance from the EC about the movement of essential and key workers; this complements separate guidance around the free movement of non-essential workers.


Advice for separate countries and regions across APAC fall under each jurisdiction.


Updates from Government and advice for businesses can be found here, and specific advice for hotels and hotel employees can be accessed on this updated page.

Currently, hotels, hostels, bed and breakfast, campsites, caravan parks and boarding houses will be a decision for each state and territory.

There is general Government advice on employment, a $1.1 billion fund to expand mental health and telehealth services, tackle domestic violence and provide more emergency food relief, and an online form to complete to help Government track the spread of the disease.

Philippines :

Updates from Government and advice for businesses can be found here, and specific advice for hotels and hotel employees can be accessed on this updated page.

Return to Work information

The UK Government has published guidance on steps employers are required to take to ensure that they are providing a safe place to work before their employees can return to the workplace. In this advisory, Katten has broken down the risk assessment components to help you achieve compliance.

Our thanks to Diane and the team at Katten for providing these key updates.

Check out and download the document

Our partners are a key part of our success and provide an extremely valuable service through discounts, advice and interesting and alternative solutions to help your businesses, many of them offering special discounts and services for ASAP Members.  We wish to highlight specific partner products and services which may be of assistance to our members during these challenging times and as we come out into the “new normal”.  All of our business partners can be viewed <HERE> but we are pleased to highlight those with current specific support services and products below.

Do let them know that you’ve contacted them after an ASAP referral when you make contact.

Criton offers hoteliers free app to reduce touchpoints during COVID-19

Award-winning hospitality tech provider Criton is offering its guest engagement platform completely free of charge until 2021, enabling hotels to digitise their guest journey, reduce touchpoints and put guests’ safety first with their own branded guest app.

Please contact Stefano at stefano@criton.com or find out more here: https://bit.ly/3fbbzjO

Check out the offer <HERE>


Katten have set up a dedicated ‘helpline’ exclusively available to ASAP members, for the provision of headline summary legal guidance for no-fee, in response to key issues that COVID-19 is causing your business.

For further information on how to access this key legal support please view <HERE>

Katten has also devised information for Members on getting work-ready, including this guide to Creating a Safe Place to Work in the UK and this new document The Coronavirus Job Retention Scheme (CJRS): Key Dates and FAQs


Trinity Purchasing can assist with any requirements you may have for COVID related supplies for your guests.  Currently working closely with a number of ASAP members products include a welcome pack to include mask, gloves, mini sanitiser, (these can be branded), also sanitising misting systems for the apartments.

Along with sanitised bags for remote controls, toilet seat sealed covers, door stickers to show sanitised rooms etc.

For all of your requirements please contact Michelle Jackson, Relationship Manager UK, at mjackson@trinitypurchasing.com