Chinese sharing economy giant Tujia is calling on governments, private companies and industry bodies globally to come together to help the fledgling industry overcome its issues around security and standards and fulfil its potential.

The company is valued at $1.5 billion, lists 130,000 landlords and operators in the country, over 60% operating multiple properties, and estimates the sector in China will grow 40% annually over the next five years.

It fears that the emerging sector faces inadequate rules and regulations around standards and procedures, including hygiene and check-in experiences, generating a lot of customer complaints and some governmental criticism.

Tujia itself is harnessing technology around identity authentication, and has recently released a new Grading Standards for Accommodation in line with national tourism guidelines, with rating and review systems, background checks and blacklists.


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