ASAP Member Cheval Collection has appointed a Chinese marketing consultancy working across many popular platforms to increase visits from Chinese tourists, students, business executives and expats.

TripAdvisor figures show visits up from China by 133% since last year, and VisitBritain predict spend to hit £1 billion in 2019. Wealthy Chinese students registered at universities has risen to 106,000, according to UCAS, with average monthly disposable income of £1,500.

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