A study among 2,442 Britons by accommodation provider City Live In has thrown up insights around how those aged 18-40 years old compare with those aged 41+, around what they felt to be ‘affordable’ in accommodation, and what factors they considered when they came to book accommodation.

68% of the younger group said they’d book ‘anything as long as it was cheap’, while 55% of the 41+ ‘look for a treat, something nicer than home’.

The younger respondents were prepared to pay more than the older group, and both age groups were willing to pay almost double for similar hotel rooms abroad, with top responses ‘I’d expect to pay more when abroad’ (46%) and ‘overseas hotels are generally better’ (30%).

Only 24% of respondents felt they got value for money when staying in an expensive hotel, with three quarters disappointed.

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