The British Tourist Authority (BTA) has set out how it will deliver on its priorities following the Comprehensive Spending Review funding recently announced, including £40 million to the Discover England Fund and increased funding for the UK Government’s GREAT campaign.
Drivers for change include the way consumers book travel and consume media, which will affect how both Britain and England are marketed with greater co-ordination across the industry. VisitBritain and VisitEngland will remain separate brands with ring-fenced budgets but will be one integrated business under the BTA.

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