BridgeStreet Global Hospitality provides corporate housing to more than 4,000 companies, and directly leases or manages 4,000 furnished apartments and houses, with a further 60,000 properties supplied by professional property managers.
Its website relaunch today will make all of these properties instantly bookable online, becoming, in essence, a mini OTA offering properties from multiple operators including those managed by AccorHotels’ Onefinestay. Bridgestreet.com will appear as an OTA next to the Booking.com’s of the world meaning that more ordinary travelers will see serviced apartments on their favorite travel booking sites more often than they did in the past.
The system makes it easier to have a property listed, visible on bookers’ desktop software and via widgets on the booking tools of corporate travel management companies like American Express, is quicker for uploading content, especially if a property becomes suddenly vacant, and easier for property managers to negotiate.
By the end of March, BridgeStreet corporate clients will also get access to an extranet with customised portals that will recognise a corporate traveler and let them book in agreement with their company’s travel policies.