Booking Holdings may call itself the “largest, most profitable global online travel business in the world”, but in its latest financial report says 2019 was not without its challenges.

The company’s goals for increased collaboration, cooperation and integration among its brands was slower than forecast, and its flagship was unable to make sufficient headway against Expedia Group in its home market.

Google Trends data shows that web searches for were far lower than the market leader Expedia and’s sister company Priceline, despite multi-million dollar TV marketing campaigns.

Read more: