In Q3 2018, Booking.com reported an increase of 21% in alternative accommodation listings globally than in Q3 2017, stating higher supply than the major players Airbnb and HomeAway.

Compared to Airbnb’s 5million, as of Sept. 30, Booking.com had 5.7 million alternative accommodation listings out of around 29 million total.

Booking.com admits to being stronger in Europe than it is in the US, and states its strength is in offering hotels and alternative accommodations on a single platform, although needs to raise consumer awareness of alternatives to hotels.

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