Booking.com has stepped up an email marketing campaign, targeting owners of city apartments and condominiums to invite them to rent their properties on its platform.
In cities such as Amsterdam, where Airbnb has the majority of short-term rentals, the email subject matter refers to how many others in that city rent via booking.com and how much they earn from it.
In September 2017, Booking.com offered 721,000 instantly-bookable alternative accommodation properties, HomeAway 1 million and Airbnb 1.9 million instantly bookable plus a couple of million listings not bookable instantly. By the end of the year, Booking.com claimed to offer 1.19 million homes, apartments, and other alternative accommodations, 53% up year-on-year.
Expedia is also looking to focus on “adding new rental units to the platform and spreading brand awareness”in this battle for stock.