This Bloomberg article describes the rise of what it calls ’boutique apart-hotels’ as being half-way between Airbnb and a hotel, offering stylish, modern, functional yet design-led spaces for both business and leisure travel.
It quotes Eric Jafari, who introduced ASAP Quality Accredited Operator Member SACO‘s Locke brand, as saying “Airbnb is the best thing that could have happened to us”, and Larry Korman, president of ASAP Quality Accredited Operator Member AKA who says “Airbnb opened up this idea that there could be some advantages to a residence versus a room”.
It also references ASAP Quality Accredited Operator Member Staycity’s Wilde, Zoku in Amsterdam, and Native, also an ASAP Quality Accredited Operator Member with new locations soon in Manchester and Glasgow.
It outlines research by ASAP Business Partner STR, from July 2016, which showed that close to half of Airbnb guests were booking for seven nights or more, and interviews ASAP Quality Accredited Agent Member the Apartment Service about the move towards shorter stays of between five and 28 nights.
The article describes savings for aparthotels over traditional hotels, in terms of overheads, staff costs and property costs, adding reasons why investors are biting.