Dash Serviced Suites is an established Hong Kong serviced apartment platform offering high-end accommodation for longer trips. Now, along with six other businesses, the same young serial entrepreneur has launched BlackDoors, a curated home-share marketplace that offers hotel-level services for shorter-term accommodation.

The platform targets “platform-ready” people with high expectations, and offers home share accommodation plus add-ons including airport pick-up, hotel-quality linens, 24-hour concierge, and shared gym and office space. It aims to plug the gap between the 80% of people aware of Airbnb and the 25%who have tried it.

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