Berlin-based startup Cosi, offering an alternative to boutique hotels and managed short-stay apartments, has just raised €5 million in seed funding before launching.

Its target customer looking to stay in a unique apartment such as Airbnb rather than a faceless hotel, but who is looking for standards of management, design, soft furnishings and cleanliness not always found in the sharing economy.

The team, with a background in ecommerce, digital healthcare and fintech, plans to excel in housekeeping, maintenance and yield management, and is targeting tourists spending a few days in Berlin looking to “live like a real Berliner”, as well as business travellers staying weeks or months but are fed up with the traditional hotel experience, saying the closest competitors include smaller boutique hotels or traditional local serviced apartment operators.

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