In an effort to level the playing field in hospitality booking, a group of Australian hotel and motel owners are urging consumers to book directly with themselves rather than the OTAs including Booking.com, Tripadvisor, Kayak and Agoda, which charge high commission fees, are difficult to work with and dominate online search rankings.

They point out that most OTAs are owned by the two companies Booking Holdings and the Expedia Group which makes questioning policies can result in properties dropping down search rankings, and also that commission paid to these companies runs businesses overseas rather than creating jobs or taxes within Australia.

The “Book Direct” campaign has been launched this week, along with an investigation into whether parity clauses requiring accommodation providers to offer their best price and availability to OTAs can be made fairer.

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