Ascott is partnering with its biggest owner-developer-partner in the Philippines, Cebu Landmasters, on more hotel projects in the Visayas and Mindanao island regions of the country.
It is in response to the need to attract more tourists, including the conventions market.
The companies are to partner on Citadines Cebu, Davao and Bacolod, lyf in Cebu and other potential areas in the VisMin area. The Ascott Group now has over 100,000 rooms globally.
The 22-floor tower Citadines Cebu City will be the first branded serviced apartment in Cebu, offering fully functioning kitchens, separate work and living areas, home entertainment and access to swimming pool, fitness center, commercial spaces, dining and retail outlets.