ASAP Member Ascott has launched a new loyalty programme, Ascott Star Rewards (ASR), the first scheme in the serviced residence industry to offer unlimited points, no blackout dates and no minimum points required to redeem, as part of its ongoing global digital transformation.

Membership for ASR is free and guests can earn loyalty points for each overnight stay booked at participating properties.

At the start 25 countries will be participating in the programme, including its brands Citadines Apart’hotel, Ascott The Residence, lyf, The Crest Collection and Somerset.

Ascott Star Rewards_ Press Release UK Final
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