Singapore-based ASAP Member Ascott has stepped up its expansion into Europe with entry into Amsterdam, its first franchise agreement on the continent and its first property in the Netherlands.

Ascott will franchise the Citadines Apart’hotel brand to Amsterdam-based WIN Hotels group, who will operate the Citadines Sloterdijk Station Amsterdam, scheduled to open in March. Two further European franchises are scheduled for this year and next, in Nantes and Strasbourg, while a third Crest Collection opened in Paris last month and the fifth UK Citadines property is set top open this summer.

Currently operating more than 57,000 serviced residence units worldwide, with 42,000 more under development, Ascott is moving towards a target of 160,000 units globally by 2023.

AmsterdamPressReleaseAscott Feb4

 

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