ASAP is excited to announce its first overseas chapter as it formalises a new partnership in the Netherlands.

ASAP Netherlands will be launched at The Heineken Experience in Amsterdam on 19 October, when Dutch operators will  have an opportunity to meet a number of ASAP’s UK members who will travel to Holland to celebrate ASAP’s first overseas chapter.

Under the new partnership the members of the Dutch chapter will participate in the core programme of activity undertaken by ASAP.

James Foice, ASAP CEO comments:

‘The Netherlands is rapidly emerging as a very strong growth centre for the serviced apartment sector with Amsterdam at the forefront of new developments… I hope this will be the first of many overseas chapters for our Association as the serviced apartment sector continues to expand rapidly across the world.’

Peter Heule, Chairman of the ASAP Netherlands and CEO of the Short Stay Group in Amsterdam (pictured), adds:

‘It is great to see how the serviced apartment sector has evolved over the past few years. I have seen first-hand some exciting developments across Europe and as a result The Netherlands has become the first overseas chapter of the ASAP.’



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