VisitEngland has partnered with the national tourist organisations of Northern Ireland, Scotland and Wales as well as ASAP and other businesses across the industry, to provide a ‘ring of confidence’ for tourism, as the sector works towards reopening.

The ‘We’re Good To Go’ industry standard has been developed alongside more than 40 industry bodies including ASAP, UKHospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council.

The supporting marque means businesses can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and have the required processes in place, and can be obtained via a self-assessment online.

Businesses must align with the UK Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy’ for which assessors will carry-out random spot-checks to ensure adherence to the guidance.

VisitEngland is also launching a Know Before You Go public information campaign to support tourism in England as businesses start to re-open.

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