This is brilliant news, and ASAP is happy to lend its own weight to this initiative.

This industry-wide scheme is open to all consumer-facing sectors, including hotels, restaurants, pubs, B&Bs, campsites, self-catering accommodation and golf courses, bringing together trade bodies and individual operators behind the AA COVID CONFIDENT accreditation.

It shows that an establishment has in place the necessary risk assessments, safety measures and staff training, in line with the Government and UKHospitality’s published guidelines, to reopen safely when permitted, to reassure travel buyers and guests alike that we are open, and Covid-safe.

It adds our own Stay with Confidence Promise and ISAAP Accreditation to what has become a powerful voice about safety, alongside others such as HOSPA, Master Innholders, the Institute of Hospitality and the Tourism Alliance.

Together we can reassure the country that we are all open for business, working hard to keep them safe, and begin to kickstart the hospitality industry.

We are delighted that yet another trade body as influential as the AA sees how accreditation, like our ASAP Stay with Confidence Promise, is going to be vital to buyers and consumers in the new post-Covid world.

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