As we countdown to the ASAP Convention in December  with less than two weeks before early bird ticket sales come to an end (saving up to £324 per ticket), we return to this new series of ASAP Convention Session Spotlights where we will be looking in closer detail at one of the sessions taking place over this two day event.

Day 1:  Campfire B:  Your Brand: Creating emotional connections that succeed

This workshop is tailored to be of maximum benefit to marketing managers, business owners and entrepreneurs, especially those looking to develop a new brand or start a rebranding exercise. Elle Moss from Drew London will aim to take you through the fundamental stages of building your brand, how to draw out your customers emotional drivers and how to create an authentic tone-of-voice before giving practical examples of pulling these exercises together into deliverable strategy.

Elle Moss, founded Drew London in 2005 with a clear mission:  Make the world a more beautiful, inclusive, ethical and socially responsible place. Attend this campfire session and discover how creating emotional connections that succeed via your branding.

“There is nothing quite as motivating as exploring the meaning behind your product, and/or service, to develop a tone-of-voice that will resonate with target customers and drive your business value. The results will stand you head and shoulders above your competitors.”  Elle Moss, Founder & CEO, Drew London

For the full event programme click HERE  and to secure your tickets for the two day event, click HERE to secure your early bird ticket which can save upwards of £150 per person.

For all Convention information check out the dedicated event website HERE 

Event queries, exhibitor or sponsorship opportunities please contact Karen Taylor at