There is only 4 weeks to go until the ASAP Convention – there’s still time to secure your place at the event with special rate tickets available for members and non-member serviced apartment operators (saving up to £250 per person!) as well as supplier and non-member opportunities  to be there!

We continue the countdown to the ASAP Convention in December with this new series of ASAP Convention Session Spotlights where we will be looking in closer detail at one of the sessions taking place over this two day event.

Day 2: Session 9:  Great Expectations: The disconnect between corporate ambition and the ability to change

Great customer experience is proven to deliver a competitive edge and improved profit performance. So why do so many businesses fail to deliver in this critically important area?

In 2019, customer experience specialists ABCG surveyed over 300 C-Suite executives across a diverse spread of sectors to examine why so many businesses are struggling to deliver the customer experience promised by their brand and demanded by their customers. The results are revealing and worrying. In this workshop session, Mike Ashton, Director of ABCG and our event compere will share the conclusions of the research and examine the 5 must-fix challenges that businesses leaders have to address to succeed in this key area.

Mike Ashton is managing director of customer experience and change specialists ABCG. ABCG help clients transform their customer experience and build capability through tailored training from board room to front line. The company’s diverse international client base includes Avon, Oracle, RBS, Mövenpick Hotels, Tetra Pak, PwC, Sibur and Red Funnel Ferries.

Mike’s commercial experience includes senior roles with Procter & Gamble, Johnson & Johnson and hotel giant Hilton, where he was Senior Vice President, global marketing & brand management and a member of the board.

For the full event programme click HERE  and to secure your tickets for the two day event, click HERE special rates for members and ASAP Business Partners and for non member serviced apartment operators offering you the ideal opportunity to engage with industry experts and to find out more about the Association and the benefits to you and your business.

For all Convention information check out the dedicated event website HERE 

Event queries, exhibitor or sponsorship opportunities please contact Karen Taylor at