As we countdown to the ASAP Convention in December  with only a matter of weeks before early bird ticket sales come to an end, welcome to this first in a brand new series of  ASAP Convention Session Spotlights where we will be looking in closer detail at one of the sessions taking place over this two day event.

Day 1:  Campfire A:   Global Mobility trends present untapped profit driving opportunities within the sector. How ready is your revenue strategy?

Global Mobility trends are emerging driven by the rise of the digital nomad, changing family and home living trends, and a global marketplace where the best employee for the role may not be located in the same country or even the same continent. As a result, we are seeing the demand increase for dynamic long stay business with much shorter lead times all of which is having an impact on internal revenue strategy.

Ally Northfield, Managing Director of Revenue by Design will lead the campfire discussion session asking delegates to consider if their revenue strategy is set to drive optimal performance in this period of transformative change.

Ally, who leads a team of revenue management specialists focussed on delivering business transforming revenue management and distribution solutions within the hospitality sector is a first time speaker at the ASAP Convention, known for her ability to simplify the communication of complex business processes, Ally is the principal author of the Revenue by Design revenue management training programmes.

Ally comments “Revenue by Design is delighted to be participating in the 2019 ASAP Convention. The serviced apartment sector is evolving at such pace, the opportunity to take two days out to meet with key decision makers and debate the issues, challenges and opportunities facing the sector cannot afford to be missed.”

For the full event programme click HERE  and to secure your tickets for the two day event, click HERE to secure your early bird ticket which can save upwards of £150 per person.

For all Convention information check out the dedicated event website HERE 

Event queries, exhibitor or sponsorship opportunities please contact Karen Taylor at