. . . but you can’t win at all if you do not enter!

How many times do we tell our children “it’s not the winning, it’s the taking part”?  This isn’t really the case with entering an awards programme – after all, you don’t want to go to all that effort and get nowhere.  However, winning an award is not the only outcome with any benefits!

If you’re considering entering the 2018 ASAP Serviced Apartment Industry awards then you’re possibly looking for recognition for the achievements of your company, your team or a specific project, a boost for staff morale or using it to highlight your achievements to existing and potential customers.

Here are some of the “wins” you can benefit from simply by entering and being a finalist in the awards categories that you enter:

Win #1 – Being a finalist in the Awards programme from the global not-for-profit trade body is already an independent endorsement of your company. It’s not just you saying you give great service, it’s an influential body and an independent judging panel made up of key industry leaders saying it! That’s reassuring both for potential clients and potential members of your team, and as we receive a huge number of entries it’s a big achievement even to make it to the shortlisted stages!

Win #2 – Displaying your shortlisted finalist logos (and winner’s logos if you are successful!) is an independent endorsement of your work and achievements both internally and externally! Could this endorsement be the thing that tips the balance between someone choosing you over a competitor?  You may never know, but you can sure it won’t do your reputation any harm!

Win #3 –The impact of entering and being a finalist is down to the management within your organisation – don’t let the achievement go unnoticed.  Book a table and take the team along to the Gala Dinner – it’s a great networking opportunity and making contact with others, even if only virtually, starts the relationship building ahead of the date.

Win #4 – Start promoting as soon as you’ve entered the awards! And as soon as you can talk about the news of being shortlisted finalists, use it as a reason to contact your clients – current, past or potential – and share your achievements with them. You could link the news to a special offer, but just a reminder can be enough to generate new business! Use your social media accounts to announce the news and follow others who are also shortlisted. Use the official hashtags #asapawards #CelebrateExcellence

So, there’s wins to be had even by not winning – but you can’t win if you do not enter!

There’s only 4 weeks left to enter the ASAP awards.  So, visit http://www.asapawards.org.uk/how-to-enter/ and ensure your entry is submitted by 5pm GMT on Monday August 13th 2018.


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