ASAP’s Joyce Cawthorpe was delighted to take part in the official launch of the ‘Apartment of the future’ in Germany on 25 January.

Anett Gregorius of – a key collaborative partner of the ASAP – first launched her vision to create the Apartment of the future’ at the SO!Apart conference in Berlin back in 2015 where operators, developers and investors brainstormed the initial ideas.  A joint partnership group was then created, led by Apartmentservice – together with JOI Design, iHaus and G&S planwerk – who came together, undertook further research and turned the plan into a reality.  A site was chosen in Unna near Dortmund where the apartments were constructed Autumn 2017 and officially launched on 25 January 2018.

The two fully functioning apartments which have been completed are aimed at 2 quite distinctive target markets:

  1. Studio28 square metres

Target market:  young, very tech-savvy millennials

  1. 1-bedroom apartment42 square metres

Target market: discerning individuals looking for a more individual personalised experience

The key focus for both apartments has been to create the optimum room layout using progressive room design techniques.  Both apartments are multi-functional, practical and flexibly equipped with the focus very much on living not sleeping, unlike a conventional hotel room.

The optimum use of smart technology is central to both apartments:

  • The guest can manage everything digitally – from digital booking, automatic check-in and check-out right up to the guest being able to select their individual light and music preferences either via their smartphone or once checked in, via the the fixed ipad at the front door. The ipad also features a live map feed so the guest is alerted to any traffic congestion & can alter their route before leaving for their office.

Highlights of the one bedroom apartment:

  • 5 different ‘zones’
  • The ingenious design means the bedroom, dressing room and bathroom (separate toilet and bathroom) are cleverly separated so the apartment can be easily used for business meetings without the guest’s private space being accessed.
  • Multi-functioning interior for example:
  • Kitchen: dining table can be used as work desk but extended when entertaining guests
  • Bench seat has storage where cleverly designed stools are hidden underneath and used when guests come for business meeting
  • Designer kitchen – built in vacuum cleaner into the base unit; floor-to-ceiling cabinets with an ingenious lifting system so the high space can be easily accessed
  • High quality, modern with very distinctive design style

Highlights of the studio apartment include:

  • Layout: the clever design incorporates a sliding dividing screen separating the living and sleeping areas very effectively and ensures the focus is on the ‘living’ in the apartment.
  • Vibrant primary colours – red, yellow & blue – have been used along with comic ‘super-hero’ illustrations on one of the main walls creating ‘instagrammable moments’ and stimulating interaction, since ‘sharing’ experiences is so critical for this target market
  • Storage: ingenious ideas have been adopted to deliver maximum storage hidden from sight.

The whole project has focused on a different approach to conventional property development.

Traditionally a development would involve the planning phase followed by the shell construction and only after that would a ‘test’ apartment be created.  This process was both time-consuming and costly.  The new approach adopted for the apartment of the future focuses on all the decisions about planning, equipment and interior design made before the construction starts, saving valuable time.

Everything has been designed to ensure optimum atmosphere and guest safety.

Investor feedback at the launch on Thursday was extremely positive to the new design techniques and it was fantastic to witness the excitement around the launch of these superb prototype apartments, the culmination of the 2 year project.

The apartments can be visited in ApartmentBase 4.0 in Unna by making an appointment to visit with G&S planwerk– E:

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