James Foice, ASAP CEO: Wonderful to see our sector performing magnificently and making real inroads among UK accommodation options. Better still to see our own ISAAP Accredited Members at the forefront of this. We will continue to make sure this message is broadcast wider, especially in the corporate travel market.


According to research by commercial property consultancy Lambert Smith Hampton (LSH), the sector may make up just 3% of the total hospitality accommodation in the UK, yet growth in aparthotels and serviced apartments has outpaced other all other sectors.

The report, Va Va Vroom!, said this shows there is considerable potential for growth in the UK.

Airbnb’s affect on the sector, ASAP Members Native, Locke and Roomzzz developing design-led products, and the co-working sector inspiring home-office hybrids.