After launching Alexa for Business, Amazon has now launched Alexa for Hospitality making Amazon Echo a voice-activated virtual concierge in hotel rooms. It integrates with back-office, housekeeping, concierge and front desk, making them accessible through voice interaction.
Surveys during the trial period showed that almost 90% of customers using an in-room Alexa rated it “good” or “excellent” and over 70% said they would choose Alexa-enabled rooms if available for future bookings.

The devices are muted when guests arrive but can be activated to provide information about hotel amenities or to call the front desk or concierge, control lighting and temperature, and manage TVs among other things, and will integrate with many existing digital hospitality solutions.Constant communication between systems also saves time and cost for desk and admin staff.

Marriott International is the first major brand to adopt the Alexa for Hospitality, starting with selected Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels and Autograph Collection Hotels this summer.

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