Browse the site

Airbnb’s latest role is destination marketing for Sweden

By ASAP Newsdesk On 23rd May 2017 · Add Comment · In Airbnb, Insights, Sharing Economy, Trending News

Airbnb increasingly wants to be viewed as a destination resource and is partnering with Visit Sweden, the country’s national tourism board, in a joint campaign that’s aimed at increasing interest from the US market.

In what is described as a branding rather than a booking campaign, the emphasis is on exploring as well as sleeping, so travellers might decide to camp out in the woods or on a beach rather than booking an Airbnb property, emphasising Sweden’s freedom to roam principle that gives all people the right to explore Swedish nature.

Airbnb said Sweden’s progressive values made it an attractive partner resonating with the company’s “Belong Anywhere” branding.

Related Posts

Tagged with → Belong Anywhere • tourism • US • Visit Sweden

SUBSCRIBE FOR EMAIL UPDATES

Sign-up to receive ASAP updates.

Popular
Recent
Comments
Tags

Millennials' tastes are changing the hotel experienceFrom bedding to YouTube Hotel chains are focusing more on [...]
New RM1bn investment in Aeropod to include Serviced ApartmentsDeveloper S P Setia is looking to invest in retail offices [...]
Hotel Buddy – a staffless Hotel for Millennial city travelersFollowing the Millennial trend for business and leisure travel without [...]
A welcome for chancellor’s £40m industry fund for tourismASAP joins UKinbound and the Tourism Alliance in welcoming the [...]
Changing accommodation expectations for business travellersA recent survey has revealed that business travellers have certain [...]
Serviced Apartments to form part of world's tallest buildingThe title of world’s tallest building looks set to be [...]
Two sets of figures confirm improvement in sales and prices in SpainResidential property sales and prices in Spain are rising year [...]
BBF celebrates the 10th edition of Follow UpDespite living in a digital world the demise of print [...]
Buffering beats the buffet for the first timeFresh online data shows connectivity trumps food among tomorrow’s travellers [...]
The BridgeStreet IQ Report - Business Travel insightsThe BridgeStreet IQ Report: Business Travel Insights 2015 reveals emerging [...]

Scotland's five-mile travel limit liftedThe five-mile travel limit has been lifted and self-contained holiday [...]
22-storey Staycity aparthotel plans recommended for approval in ManchesterPlans for a towering aparthotel for ASAP Member Staycity have [...]
Airbnb claims Amsterdam ban "violates" rights of residents to rent to touristsOfficials have banned Airbnb rentals in three of Amsterdam’s central [...]
ASAP Industry Leaders Live - Andrew Scott, Vice President Account Management at DwellworkASAP is delighted to continue its new series of interviews [...]
Cheval launches ‘Friends and Family reunited’ package with complimentary F&B creditAfter weeks of lockdown everyone deserves a change of scene [...]
Judicial Tribunal of Paris: Airbnb is liable for civil damages caused through platformThe judicial tribunal of Paris recently judged that Airbnb can [...]
Cheval Collection announces further Edinburgh expansionASAP Member Cheval Collection has welcomed Abbey Strand Apartments at [...]
Accommodation provider Sonder raises $170MApartment-style accommodations provider Sonder has raised an additional $170 million [...]
ASAP Industry Leaders Live - James Foice interviews Phil Stapleton, Managing Director, SITUASAP is delighted to continue its new series of interviews [...]
ASAP Industry Leaders Live - James Foice interviews Stuart Lawson of Crown Worldwide GroupASAP is delighted to continue its new series of interviews [...]

"What an interesting development."
on Ascott more than […]
"Myself and my husband adore serviced apartments! W"
on Some likely 2016 […]