Airbnb has announced the launch of the marketing campaign ‘That’s Why We Airbnb’, using the stories of real travellers to celebrate the concept of non-conformity.

The idea is to show that no matter who you are or where you’re travelling to, you will always belong anywhere and everywhere with Airbnb.

The campaign will be seen across social media, digital channels, PR, cinema and out-of-home over the next two months.

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