This Travolution article discusses the commitment made by Jeroen Merchiers, Airbnb’s general manager Europe and Russia, to stay true to the company’s founding principles of experience-driven travel, stating that 72% of the site’s inventory remains unique to Airbnb, even as it moves into offering more conventional hotel accommodation.

He also holds that 80% of listings are individually owned and rented as their primary or secondary property, while 53% use the income to pay rent or mortgage.

He says that Airbnb may one day offer flights, but for now is “doubling down”on experiences.

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