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Airbnb is continually criticised for its contribution to overtourism, its negative effect on local housing stock in many cities globally, and safety concerns associated with guests staying in unregulated, un-inspected properties.

In an effort to counter some of this, it has launched the Office of Healthy Tourism with the aim to drive local, authentic and sustainable tourism in countries and cities around the world, along with data showing how hosts, guests and cities benefit.

Data released includes that 88% of Airbnb hosts incorporate green practices into hosting, 79% of guests said they chose Airbnb to live like a local, 89% of guests chose an Airbnb stay because its location in the destination was better than hotels, and 53% spent the money they saved locally where they visited.

It has also created a new Tourism Advisory Board to help shape the company’s long-term vision and activities, made up of travel industry leaders from around the world including the UNWTO and the World Travel & Tourism Council, and will partner with the University of Cape Town Graduate School of Business to host the Africa Travel Summit this September.

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