A Morgan Stanley report has found that 42% of Airbnb users switched from traditional hotel stays, so this article in The Guardian shows how some hotels are affected by challenges such as sluggish Saturday and festival bookings and facing more regulation than homesharing sites, and how they are fighting back.

Some say they have turned to luxury travel agents to increase bookings, some are pushing experiences rather than just rooms, and many are listing on Airbnb itself and sacrificing some profit to boost bookings.

One senior travel analyst at Mintel suggests that independent hotels could consider offering apartment-style rooms to attract guests, while the article concludes with news that the UK Treasury is considering automatic tax declarations for income from rentals.

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