Last month, Goldman Sachs downgraded the stocks of Priceline Group and TripAdvisor in light of their belief that travelers are increasingly opting for property-sharing services like Airbnb, HomeAway, and TripAdvisor-owned FlipKey as alternatives to traditional hotel bookings.

This week, their global equity research team has released the results of a US consumer survey that backs that trend forecast, albeit based on people’s stated intentions and not actual purchasing decisions. The percent of respondents familiar with these P2P sites has increased from 24% to 35% during 2015, across all income and age ranges.

In hotbed travel destinations like London, Paris, and New York, Airbnb already represents between 10% and 17% of lodging room supply and between 3% and 8% of room demand, according to other surveys.

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