ASAP member Guy Nixon of Go Native has written an opinion piece published in City AM in which he discusses the ‘threat’ of Airbnb and its peers such as HomeAway, One-fine-stay and Wimdu to the aparthotel industry.

He describes these disruptors as ‘more friend than foe’; they have introduced the corporate as well as the leisure traveller to the concept of homestay, and have even created business-focused initiatives such as Airbnb’s Business-Travel-Ready listings to help travellers identify essentials for their stay, but the aparthotelmodel still has the advantage of high customer service standards.

The conclusion: “In this rapidly evolving market, competition is high, but the sharing economy has encouraged us all to raise our game.”

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