Airbnb has been announced as a multi-million-dollar global sponsor by the International Olympic Committee (IOC) in a deal that will run through until the end of Los Angeles 2028, joining other sponsors including Coca-Cola, Samsung, Visa, P&G, Panasonic, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega and Toyota

The company’s input will mostly focus on its growing “experiences” line, including day tours, classes, workshops, guided walks, and other kinds of events, rather than the traditional hotel and hospitality business that Olympic organisers require to stage the Games.

At Rio 2016 Airbnb was the “Official Alternative Accommodation Service” provider, and was involved with last year’s Winter Olympic Games. The company also signed to become a worldwide partner of the International Paralympic Committee last year.

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