VisitBritain and VisitEngland have teamed up with Airbnb in a £500,000 match-funded partnership to promote local experiences to domestic and international visitors.

This will offer British businesses a route to market especially among 18-34-year-olds, as VisitBritain claims they make up around half of Airbnb ‘experience’ bookings. The next stage will be a marketing campaign in line with VisitBritain’s wider #MyMicroGap campaign.

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