Airbnb is traditionally considered the leader in alternative accommodations, but Booking Holdings has just made its first-ever alternative accommodations disclosures, revealing it generated $2.8 billion in alternative accommodations revenue in 2018, 20% of its overall revenue.
Booking has announced that in Q3 2018 it notched “over $1 billion” in revenue from its vacation homes, apartments, and unique properties that aren’t hotels. Airbnb’s equivalent revenue was also “substantially over” $1 billion, although that is believed to include boutique hotels and experiences.
Booking reports listings of homes and apartments increased by 18% in 2018 to 5.7 million in 2018, while Airbnb.com claims more than 5 million. Booking also announced that 40% of Booking.com’s active customer base booked an alternative accommodation property at some point within the past year.