ASAP Quality Accredited Operator Member SACO’s Locke brand is opening in Manchester this October, and it has been announced that publicity will be handled by Down at the Social following a four-way pitch. The agency will run a community engagement campaign tapping into influencer engagement, media relations and events.

The 160-unit lifestyle aparthotel Whitworth Locke, once a cotton mill comprised of three buildings, will offer small studios and larger one-bedroom suites, CrossFit Gym, cocktail bar, all-day dining, apparel kiosk and a partnership with local Foundation Coffee.

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