Analysts believe the major hotel brands might look skeptically at last-minute booking site HotelTonight now it has been acquired by Airbnb, but are unlikely to boycott it all together.

Mainstream brands represent only about 10% of listings on HotelTonight, and most do not meet Airbnb’s target of independent properties and boutique hotels, appealing to leisure and price-conscious travellers.

The American Hotel & Lodging Association (AHLA) called the acquisition of HotelTonight “further proof the company is playing in the hotel space while evading industry regulations”.

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