During the current global lockdown, hospitality establishments must be ready with short-, medium- and long-term growth plans to hit the ground running when the time comes.

Business travel will increase in Africa, along with the growth of local markets for leisure tourism, combining to make Africa a stand-out investment option.

Traditional international thinking has focused on four- and five-star guests, but alternative options  will accommodate a wider range of leisure and business travellers at lower consumer price points, including the serviced apartment/long-stay hospitality market in strategic locations across Africa.

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