Peek, a software vendor for tour operators founded five years ago, has raised a $23 million Series B funding round, making the total raised so far $40m to help it expand to Europe and China.

The San Francisco-based startup used to sell tours and activities direct to consumers, but now sells operational and connectivity software to providers, and now claims to be processing “hundreds of millions of dollars a year” in sales.

Peek has also said that thousands of its 10,000 activities will be available to book via Reserve with Google from Q3 this year, which will eventually also be available via Google Search, Maps, and Trips.

Read more:

Tagged with →