AccorHotels has fully launched its AccorLocal mobile app, allowing users to access services both from local merchants and AccorHotels properties.
The official launch of this app is evidence of a movement throughout the hotel and wider travel space towards hotels being used not just by travellers but by locals, so the brands become more a part of everyone’s daily lives.
AccorHotels has said that 90% of people living close to one of their hotels never dare enter the property, because they’re afraid of being asked for their room number, but hotels are missing the chance to help locals by holding packages, dry cleaning or keys, like a sort of “Amazon Locker” location, or by recommending the best services nearby.
Commission for the transaction paid by the supplier is split between the hotel owner and Accor, and services provided by the hotel itself, such as access to the hotel pool or spa, gains AccorHotels a 10% commission on the price set by the hotel itself.
To date, app has more than 3,000 active users and features 250 participating hotels in 42 cities throughout France, which AccorHotels plans to take to the rest of Europe in 2018 and the rest of the world in 2019. Customer service support for AccorLocal is powered by John Paul, the concierge company AccorHotels acquired last year.