Accor has begun the process of reopening some of its hotels that had to close in response to the global pandemic, and is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates.

Its daily lifestyle companion integrating rewards, services and experiences throughout the Accor portfolio of brands, Accor Live Limitless, has introduced a new global campaign ‘Reignite the Love of Travel’, launching with a short film designed to reassure and to create desire while uplifting its audience.

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