What did winning the 2016 ASAP Award mean for you and your team?
- Gavin Pereira, Managing Director, Check-in-London (Winner: Rising Star of the Year Award)
Winning the ASAP Rising Star Award 2016-2017 award meant a great deal to me on a personal level as it recognised the hard work and dedication I have put in with Check-in-London and the serviced apartment sector as a whole over the last decade. It raised my profile within the industry, while simultaneously increasing the visibility of our business, and opened new doors for us in the way of lucrative new partnerships and commercial opportunities.
- Greg West, Customer Services & Client Support Manager, Airportr (Winner: Industry Breakthrough and Innovation Award)
It meant a great deal. It confirmed what we as a team had always believed – that we had a product that added real value to the Serviced Apartment offering, and a service that guests loved and made their lives easier. It was also validation for the hard work the whole team had invested over the previous 2 years since its inception
What 3 things have you done in 2017 to promote your award win?
- Gavin Burns , General Manager, Staying Cool (Winner: Serviced Apartment Team of the Year Award)
- We obviously showed off as much as we could on social media and our website.
- We gave all members of staff a personalised bottle of champagne as a thank you.
- We included our 2016 Team Of The Year Award in an important tender application for a Manchester apartment hotel. We won and Manchester should open in late 2018.
- Bethany Phillips, General Manager, City Stay Apartments
- We advertise on our email signatures, brochures and social media marketing.
- We featured in an article in a local Milton Keynes magazine.
- We display our trophy proudly in our office, along with our TV advert outside our office for passers by to see.
What advice would you give to members preparing an entry for a 2017 Award?
- Susann Kruger Digital Marketing Manager, Fountain Court Apartments (Winner: Investment in People Award)
- Use specific examples and case studies to paint a more complete picture
- Include numbers and stats
- Get the whole team involved and ask what they think would be beneficial to mention in award submission
- Davin Broadbent, SITU (Winner: Serviced Apartment Marketing Award)
If you are justifiably proud of the work you do and the product or service you deliver then take the time to understand the application process and put your best foot forward. SITU would also like to congratulate all the nominees and shortlisted candidates in this 2017 ASAP Awards season. Good luck.
- Greg West, Airportr
Respond directly to the entry questions in a creative and impactful manner (avoid waffle and going off piste with your answers). Provide supporting material such as meaningful figures, photos and video which helps to bring your submission to life and stand out from others.
- Gavin Pereira, Check-in-London
A great way to build a strong water-tight application is to talk to the other stakeholders in the company about the award criteria and get their input on the various achievements of the business or the nominated individual. Putting together a good application with credible evidence also takes time so don’t leave it till the last minute.
- Bethany Phillips, City Stay Apartments
Be unique, stand out from the crowd, clearly display your goals and achievements with evidence.
- Gavin Burns, Staying Cool
Start early! Throughout the year, we make note of any activity that could effectively back up an award application.
ASAP and the ASAP Newsdesk team would like to thank members for offering their comments and encouraging others to enter for the 2017 Awards.
Award entries close on Monday 14th August. Remember, there is no entry fee made to enter the awards. You have nothing to lose, and much to gain!