A recent STR report (using Airbnb-supplied data) across 13 global markets compares the performance of hotels and Airbnb between 1 December 2013 and 31 July 2016 with interesting results for traditional hoteliers.
Out of more than 3 million Airbnb rooms worldwide only studied around 1 million of the most comparable to hotel rooms to compare to hotel data.
The markets reviewed in the report included Barcelona, Boston, London, Los Angeles, Mexico City, Miami, New Orleans, Paris, San Francisco, Seattle, Sydney, Tokyo, and Washington, D.C.
The biggest takeaways for hoteliers are that Airbnb is growing fast, but especially where hotel demand is also the highest, suggesting that Airbnb is accommodating incremental demand; just under 50% of Airbnb guests are staying seven nights or more, and would have rented houses or apartments anyway; almost half of the Airbnb inventory is empty, compared with around 80% of hotel space; hotel supply has increased at the same time as Airbnb rooms; users of both styles of accommodation are not as different as some would think, with the average age of an Airbnb guest at 35, with 53% of all guests being female (according to the Lodging Industry Trends 2015 50% of all hotel guests were aged 35 to 54, and 63% of guests were male); and hotel average daily rates increased in all markets except Paris, Airbnb’s number one market in the world, for the year ending July 2016. Airbnb rates decreased in eight markets and increased in five.