Just like many different sectors, some hotel brands manage their Social Media Marketing brilliantly, and see results in terms of sales and loyalty.

This article outlines three main mistakes that hotel brands should look to avoid:

  • poor content, rather than high quality, of genuine value, accurate, set at the correct intervals and within brand;
  • failing to use social media to its best potential across different platforms, including Instagram Stories, giveaways, competitions, paid campaigns, and the use of social media influencers;
  • and failing to respond and engage – posting out in one direction is one thing but responding makes ‘social’ more human.

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