As hotel groups increasingly offer discounts for booking directly, the misconception that third parties always offer lower prices for hotel rooms doesn’t hold true.

For example, members booking direct with Marriott get online discounts but also get free Wi-Fi and mobile check-in and check-out; however, many hotel companies say that exclusive member rates do not mean they will stop working with companies like Expedia and Priceline, even at the cost of commission.

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