The first major hotel industry acquisition of the year involves Wyndham Worldwide, whose businesses include hotels, vacation rentals and timeshares, has announced it plans to buy La Quinta Holdings for $1.95 billion in cash in a deal expected to close by the second quarter of 2018, bringing the Group’s portfolio to 21 brands and more than 9,000 hotels in 75 countries.

La Quinta is a mature and established brand in the midscale space, where Wyndham is strategically growing its dominance. The deal gives La Quinta access to a substantially larger pool of loyalty members and distribution platform, while Wyndham is able to offer a compelling upper-midscale product that developers and travellers are looking for.  When the deal is closed, La Quinta will be Wyndham’s third largest brand by size, behind Super 8 and Days Inn.

 

 

 

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